"Genius is one percent inspiration and ninety-nine percent perspiration."
Thomas A. Edison
In order to maximize marketing exposure for the Inspiration Home and its sponsor
partners, Milestone Custom Homes has teamed up with Community Journals, one of
the country’s most highly regarded weekly newspaper groups. Community Journals publishes three newspapers, The Greenville Journal, The Spartanburg Journal
and The Anderson Journal with a combined readership more than 230,000 every week.
Together they have created a marketing plan that will make the Inspiration Home
the most talked about, must-see, new home showcase in spring 2009.
- Out of the Blue, a monthly newspaper column, will follow the Inspiration Home
construction process
- At Home Magazine, the Community Journals’ award-winning quarterly publication
will publish a special edition in the Spring of 2009 focused exclusively on the
Inspiration Home
- Concentrated newspaper advertising campaign to promote the Inspiration Home weekend
tours
- Inspiration Home presented on the market’s premiere, up-to-date, online home
resource at journalHOMES.com
- Official Inspiration Home program distributed before and during the tour
- Best Special Section, South Carolina Press Association, 25th annual Advertising Awards
- Best Homes Publication, 2007 Suburban Newspaper Association of America Awards
- Best Cover Design, Fall/Winter 2006, 2007 Suburban Newspaper Association of America Awards
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